" The theory argues that the people buying the newspaper are themselves the product which is sold to the businesses that buy advertising space; the newspaper itself has only a marginal role as the product. The president of the main French television station TF1 stated this clearly in an interview in 2004, published in the book Les dirigeants face au changement (Éditions du Huitième jour) (see ): " . . . the job of TF1 is to help Coca-Cola, for example, to sell its product. [. . Hott Abercrombie Model. ] In order for an advertising message to be perceived, the brain of the television viewer must be available. "

" Herman and Noam Chomsky that seeks to explain the supposed systemic political biases of the mass media in terms of structural economic causes. Overview First presented in their 1988 book Manufacturing Consent: the Political Economy of the Mass Media, the propaganda model views the private media as businesses selling a product — readers and audiences (rather than news) — to other businesses (advertisers). The theory postulates five general classes of "filters" that determine the type of news that finally gets published in news media. These five are: Ownership of the medium Medium's funding sources Sourcing Flak Anti-communist ideology The first three (ownership, funding, and sourcing) are generally regarded as being the most important. Although the model was based mainly on the characterization of United States media, Chomsky and Herman believe the theory is equally applicable to any country that shares the basic economic structure and organizing principles which the model postulates as the cause of media biases. The filters Ownership Herman and Chomsky argue that since all mainstream media outlets are embodied in large corporations, which are themselves often part of much larger conglomerates (e. g. Abercrombie Model Twins Westinghouse or General Electric). Such conglomerates frequently extend beyond traditional media fields, and thus have extensive financial interests that may be endangered when certain information is widely publicized. "