" Funding The authors also argue that the mainstream media depends heavily on advertising revenues to survive. A newspaper like the New York Times, for example, derives 75% of its revenues from advertisements . The authors suggest that this filter is best seen by adopting a traditional business framework. They argue that a newspaper, like any other company, has a product which it offers to its audience (or customer base). In this case, however, the product is composed of the affluent readers who buy the newspaper — who also comprise the educated decision-making sector of the population — while the audience includes the businesses that pay to advertise their goods. According to this "filter", the news itself is nothing more than "filler" to get privileged readers to see the advertisements which makes up the real content, and will thus take whatever form is most conducive to attracting educated decision-makers. Stories that conflict with their "buying mood", it is argued, will tend to be marginalized or excluded, as will information that presents a picture of the world that collides with advertisers' interests. America Coryn Model Next Top The theory argues that the people buying the newspaper are themselves the product which is sold to the businesses that buy advertising space; the newspaper itself has only a marginal role as the product. The president of the main French television station TF1 stated this clearly in an interview in 2004, published in the book Les dirigeants face au changement (Éditions du Huitième jour) (see ): ". "

" The national media would be failing to meet their elite audience's needs if they did not present a tolerably realistic portrayal of the world. But their "societal purpose" also requires that the media's interpretation of the world reflect the interests and concerns of the sellers, the buyers, and the governmental and private institutions dominated by these groups (p. 303). " Empirical support Following the theoretical exposition of the propaganda model, Manufacturing Consent contains a large section where the authors seek to test their hypotheses. If the propaganda model is right and the filters do influence media content, a particular form of bias would be expected — one that systematically favors corporate interests. Noam Chomsky said, "the first way we tested the model in Manufacturing Consent was to submit it to what is really its harshest possible test: we let the opponents select their own ground. [. America Next Top Model 1. . "