" The powerful can also work on the media indirectly by: Complaints delivered en masse to their own constituencies (e. g . , stockholders, employees) about media bias, Generation of mass advertising that does the same, By funding watchdog groups or think tanks engineered to expose and attack deviations in media coverage that endanger vital elite interests. By funding political campaigns that elect politicians who will be more willing to curb any such media deviations. Anti-Ideologies; substitutes for anti-communism A final filter is anti-ideology. Anti-ideologies exploit public fear and hatred of groups that pose a potential threat, either real or imagined. Communism once posed the primary threat according to the model. America Keenyah Model Next Top Communism and socialism were portrayed by their detractors as endangering freedoms of speech, movement, press, etc. Such a portrayal was often used as a means to silence voices critical of elite interests. "

" Such a portrayal was often used as a means to silence voices critical of elite interests. With the Soviet Union's collapse, proponents of the propaganda model have argued that the functionality and credibility of anti-communism has been fundamentally compromised. Proponents state that new, more functional anathemas have arisen to take its place. Chomsky and Herman argue that one possible replacement for anti-communism seems to have emerged in the form of "anti-terrorism". Summary Chomsky and Herman summarize their theory thus: "A propaganda model has a certain initial plausibility on guided free-market assumptions that are not particularly controversial. In essence, the private media are major corporations selling a product (readers and audiences) to other businesses (advertisers). The national media typically target and serve elite opinion, groups that, on the one hand provide an optimal "profile" for advertising purposes, and, on the other, play a role in decision-making in the private and public spheres. 4 America Model Next Top Who Won The national media would be failing to meet their elite audience's needs if they did not present a tolerably realistic portrayal of the world. But their "societal purpose" also requires that the media's interpretation of the world reflect the interests and concerns of the sellers, the buyers, and the governmental and private institutions dominated by these groups (p. "