" Applications Since the publication of Manufacturing Consent, both Herman and Chomsky have adopted the theory and have given it a prominent role in their writings, lectures, and theoretical frameworks. Chomsky, in particular, has made extensive use of its explanative power to lend support to his own interpretations of mainstream media attitudes towards a wide array of events, including the following: Gulf War (1990) Panama invasion (1989) Iraq invasion (2003) . Herman, seeking to build upon a more institutionalized framework to analyze mainstream media functioning, joined the media watchdog group Fairness and Accuracy in Reporting (FAIR), which has as its goal the critique, documentation, and statistical analysis of what it alleges is media bias and censorship since 1986. With the emergence of the World Wide Web as a cheap and potentially wide-ranging means of communication, a number of independent websites have surfaced which adopt the propaganda model to subject media to close scrutiny. Several examples of these are MediaLens, a British-based site authored by David Edwards and David Cromwell. Testing applicability to other countries Chomsky has this to say: That's only rarely been done in any systematic way. There is work on the British media, by a good U[niversity] of Glasgow media group. America Top Model 2005 And interesting work on British Central America coverage by Mark Curtis in his book Ambiguities of Power. There is work on France, done in Belgium mostly, also a recent book by Serge Halimi (editor of Le Monde diplomatique). "

", "The Establishment"). Unlike the first three "filtering" mechanisms — which are derived from analysis of market mechanisms — flak is characterized by concerted and intentional efforts to manage public information. Flak from the powerful can be either direct or indirect. The direct could include the following hypothetical scenarios: Letters or phone calls from the White House to Dan Rather or William Paley Inqueries from the FCC to major television networks requesting documents used to plan and assemble a program Messages from irate executives representing advertising agencies or corporate sponsors to media officials threatening retaliation if not granted on-air reply time. The powerful can also work on the media indirectly by: Complaints delivered en masse to their own constituencies (e. g. , stockholders, employees) about media bias, Generation of mass advertising that does the same, By funding watchdog groups or think tanks engineered to expose and attack deviations in media coverage that endanger vital elite interests. Top 10 Model By funding political campaigns that elect politicians who will be more willing to curb any such media deviations. Anti-Ideologies; substitutes for anti-communism A final filter is anti-ideology. "