" What we sell to Coca-Cola is time with this available human brain. " Sourcing The third filter concerns the mass medias' need for a continuous flow of information to fill their demand for daily news . In an industrialized economy where consumers demand information on numerous global events unfolding simultaneously, they argue that this task can only be filled by major business and government sectors that have the necessary material resources. This includes mainly The Pentagon and other governmental bodies. Chomsky and Herman then argue that a "symbiotic relationship" arises between the media and parts of government which is sustained by economic necessity and reciprocity of interest. On the one hand, government and news-promoters strive to make it easier for news organizations to buy their services; according to the authors (p. 22), they provide them with facilities in which to gather give journalists advance copies of speeches and forthcoming reports schedule press conferences at hours well-geared to news deadlines write press releases in usable language carefully organize their press conferences and "photo opportunity" sessions On the other hand, the media becomes reluctant to run articles that will harm corporate interests that provide them with the resources that the media depends upon. Fitness Model Search The complexity of this supposed relationship also gives rise to a "moral division of labor", in which "officials have and give the facts," and "reporters merely get them". Journalists are then supposed to adopt an uncritical attitude that makes it possible for them to accept corporate values without experiencing cognitive dissonance. "

" References [1] Stachowiak, H. ; "Modell" (In German); In: Seiffert, H. Handlexikon zur Wissenschaftstheorie; Deutscher Taschenbuch Verlag; 1989; pp. 219 - 222. [2] Wieringa, R. J. ; "Algebraic foundations for dynamic conceptual models"; PhD dissertation Free University of Amsterdam; 17 May 1990. Fitness Kentucky Model [3] Kaschek, R. ; "Modeling ontology use for information systems"; In: Althoff, K. "