" Understanding Power: the Indispensable Chomsky. New York: the New Press, 2002 . Herman, Edward S. and Chomsky, Noam. Manufacturing Consent: the Political Economy of the Mass Media. New York: Pantheon Books, 1988. Herman, Edward S. Hot Import Model Pure 'The Propaganda Model: A Retrospective,' Against All Reason, December 9, 2003. Klaehn, Jeffery (ed. "

" The powerful can also work on the media indirectly by: Complaints delivered en masse to their own constituencies (e. g. , stockholders, employees) about media bias, Generation of mass advertising that does the same, By funding watchdog groups or think tanks engineered to expose and attack deviations in media coverage that endanger vital elite interests. By funding political campaigns that elect politicians who will be more willing to curb any such media deviations. Anti-Ideologies; substitutes for anti-communism A final filter is anti-ideology. Anti-ideologies exploit public fear and hatred of groups that pose a potential threat, either real or imagined. Communism once posed the primary threat according to the model. Hot Korean Model Communism and socialism were portrayed by their detractors as endangering freedoms of speech, movement, press, etc. Such a portrayal was often used as a means to silence voices critical of elite interests. "