". ] In order for an advertising message to be perceived, the brain of the television viewer must be available . Our broadcasts are aimed at making that brain available: i. e. by distracting it, by relaxing it and preparing it between two messages. What we sell to Coca-Cola is time with this available human brain. " Sourcing The third filter concerns the mass medias' need for a continuous flow of information to fill their demand for daily news. Model Portfolio Girl In an industrialized economy where consumers demand information on numerous global events unfolding simultaneously, they argue that this task can only be filled by major business and government sectors that have the necessary material resources. This includes mainly The Pentagon and other governmental bodies. "

" This makes the code very inflexible and difficult to maintain. For this reason (among others), many programming shops develop the user interface design early in the process of design, and freeze the interface early. The unfortunate side effect of this is that the domain of the problem often isn't clearly understood by the programmers until late in the implementation process. Thus, just at the time that the developers are finally competent to create a good interface, they are kept from changing it. MVC models allow the code to be more flexible later in the development process, allowing for changes that make sense at the time it makes sense to make them. Event driven In contrast, objects in object oriented programming are composed of methods and data members that attempt to model something from the domain of interest. The best models are fully encapsulated, meaning that they implement every aspect of that real world object of interest to the domain of interest, and that they don't have any extra code that doesn't model the real world. Top Model Portfolio Encapsulation also means that the class is implemented in such a way that the internal representation of data is not exposed to the user of the object. The impedance mismatch between these two worlds, that of events, and that of objects, is something that's been recognized for a long time. "