" [. . . ] In order for an advertising message to be perceived, the brain of the television viewer must be available. Our broadcasts are aimed at making that brain available: i. e. by distracting it, by relaxing it and preparing it between two messages. Glamour Model Gallery What we sell to Coca-Cola is time with this available human brain. " Sourcing The third filter concerns the mass medias' need for a continuous flow of information to fill their demand for daily news. "

" While this entry attempts to provide a general framework for talking about models it is not very likely that all communities would accept and use that framework. V. References [1] Stachowiak, H. ; "Modell" (In German); In: Seiffert, H. Handlexikon zur Wissenschaftstheorie; Deutscher Taschenbuch Verlag; 1989; pp. 219 - 222. [2] Wieringa, R. Glamour Model Pic J. ; "Algebraic foundations for dynamic conceptual models"; PhD dissertation Free University of Amsterdam; 17 May 1990. "