" Anti-ideologies exploit public fear and hatred of groups that pose a potential threat, either real or imagined. Communism once posed the primary threat according to the model . Communism and socialism were portrayed by their detractors as endangering freedoms of speech, movement, press, etc. Such a portrayal was often used as a means to silence voices critical of elite interests. With the Soviet Union's collapse, proponents of the propaganda model have argued that the functionality and credibility of anti-communism has been fundamentally compromised. Proponents state that new, more functional anathemas have arisen to take its place. Chomsky and Herman argue that one possible replacement for anti-communism seems to have emerged in the form of "anti-terrorism". Model Car Body Summary Chomsky and Herman summarize their theory thus: "A propaganda model has a certain initial plausibility on guided free-market assumptions that are not particularly controversial. In essence, the private media are major corporations selling a product (readers and audiences) to other businesses (advertisers). "

" The Bush administration spent $254 million in its first four years on contracts with public relations firms, more than double the amount spent by the Clinton administration. [1] [2] Flak The term "flak" has been used to describe what Chomsky and Herman see as targeted efforts to discredit organizations or individuals who disagree with or cast doubt on the prevailing assumptions which Chomsky and Herman view as favorable to established power (e. g. , "The Establishment"). Unlike the first three "filtering" mechanisms — which are derived from analysis of market mechanisms — flak is characterized by concerted and intentional efforts to manage public information. Flak from the powerful can be either direct or indirect. The direct could include the following hypothetical scenarios: Letters or phone calls from the White House to Dan Rather or William Paley Inqueries from the FCC to major television networks requesting documents used to plan and assemble a program Messages from irate executives representing advertising agencies or corporate sponsors to media officials threatening retaliation if not granted on-air reply time. Model Car Picture The powerful can also work on the media indirectly by: Complaints delivered en masse to their own constituencies (e. g. "