" As the software process model describes how software shall be developed under ideal conditions there is no reason to be worried if one deviates from the model because the real conditions are not ideal. (4) constituting, i . e. , the original is constituted by the model and that makes devations from model to original imposible. On ontology is in constituting reference mode to the domain it constitutes. The distinction between descriptive and prescriptive reference mode goes at least back to Wieringa, [2]. More detail and references regarding models and modeling can be found, e. Black Girl Modelg. , in [3]. "

" by distracting it, by relaxing it and preparing it between two messages. What we sell to Coca-Cola is time with this available human brain. " Sourcing The third filter concerns the mass medias' need for a continuous flow of information to fill their demand for daily news. In an industrialized economy where consumers demand information on numerous global events unfolding simultaneously, they argue that this task can only be filled by major business and government sectors that have the necessary material resources. This includes mainly The Pentagon and other governmental bodies. Chomsky and Herman then argue that a "symbiotic relationship" arises between the media and parts of government which is sustained by economic necessity and reciprocity of interest. On the one hand, government and news-promoters strive to make it easier for news organizations to buy their services; according to the authors (p. Picture Of Black Model 22), they provide them with facilities in which to gather give journalists advance copies of speeches and forthcoming reports schedule press conferences at hours well-geared to news deadlines write press releases in usable language carefully organize their press conferences and "photo opportunity" sessions On the other hand, the media becomes reluctant to run articles that will harm corporate interests that provide them with the resources that the media depends upon. The complexity of this supposed relationship also gives rise to a "moral division of labor", in which "officials have and give the facts," and "reporters merely get them". "