" The theory argues that the people buying the newspaper are themselves the product which is sold to the businesses that buy advertising space; the newspaper itself has only a marginal role as the product. The president of the main French television station TF1 stated this clearly in an interview in 2004, published in the book Les dirigeants face au changement (Éditions du Huitième jour) (see ): " . . . the job of TF1 is to help Coca-Cola, for example, to sell its product. [. . Baby Phat Model Search. ] In order for an advertising message to be perceived, the brain of the television viewer must be available. "

". . ] [Y]ou take the examples they select to prove their position [. . . ] and you look at those examples to see whether they follow the Propaganda Model. " (Understanding Power, 18f; emphasis in the original) And so the book studies the examples regarded as paradigmatic examples of the independence of the press, such as the Vietnam war, Watergate, and the Iran-Contra Affair, and argues that these examples actually confirm the model. Miami Model Search They also looked at what they perceived as naturally-occurring "historical control groups" where two events, similar in their relevant properties but differing in the expected media attitude towards them, are contrasted using objective measures such as coverage of key events (measured in column inches) or editorials favoring a particular issue (measured in number). Finally, the authors examine what points of view they believe are expressed in the media. "