" The filters Ownership Herman and Chomsky argue that since all mainstream media outlets are embodied in large corporations, which are themselves often part of much larger conglomerates (e. g . Westinghouse or General Electric). Such conglomerates frequently extend beyond traditional media fields, and thus have extensive financial interests that may be endangered when certain information is widely publicized. Thus, according to this reasoning, news items that most endanger the corporate financial interests that own the media will face the most bias and censorship. The authors claim that the importance of ownership filter is the fact that corporations are subject to shareholder control in the context of a profit-oriented market economy. The theory then argues that maximizing profit means sacrificing news objectivity, and news sources that ultimately survive must be fundamentally biased, with regard to news in which they have a conflict of interest. Hot Model Funding The authors also argue that the mainstream media depends heavily on advertising revenues to survive. A newspaper like the New York Times, for example, derives 75% of its revenues from advertisements. "

" & Roth-Berghofer, Th. (Eds. ) Professional knowledge management; LNCS 3782 Springer Verlag; 2005. Models as people artist model — in art school modeling, a person who poses for purposes of art. model — person whose occupation is to display clothing (eg. a "fashion model") or other personal items of artistic or aesthetic value, and who is often physically attractive; a model who attains celebrity status or is otherwise widely known is said to be a "supermodel". promotion model— promotes a product or service role model — person who acts as a behavioural or moral example to others. Fashion Model Models as physical objects physical model — physical representation of an object; in engineering, similitude is used in the scientific testing of physical models. scale model — a replica or prototype of an object built as a hobby or for research. "