". . ] In order for an advertising message to be perceived, the brain of the television viewer must be available. Our broadcasts are aimed at making that brain available: i. e. by distracting it, by relaxing it and preparing it between two messages. What we sell to Coca-Cola is time with this available human brain. Model Ship War" Sourcing The third filter concerns the mass medias' need for a continuous flow of information to fill their demand for daily news. In an industrialized economy where consumers demand information on numerous global events unfolding simultaneously, they argue that this task can only be filled by major business and government sectors that have the necessary material resources. "

"6 MeV Muon antineutrino 0 1 0 0 1 < 0. 5 MeV Charm quark c +2/3 2 +1/2 +1/6 3 ~1. 5 GeV Strange quark s -1/3 2 -1/2 +1/6 3 ~100 MeV Anti-charm antiquark cc -2/3 1 0 -2/3 ~1. 5 GeV Anti-strange antiquark sc +1/3 1 0 +1/3 ~100 MeV Generation 3 Tau τ -1 2 -1/2 -1/2 1 1. 784 GeV Tau neutrino ντ 0 2 +1/2 -1/2 1 < 70 MeV Anti-Tau τc 1 1 0 1 1 1. 784 GeV Tau antineutrino 0 1 0 0 1 < 70 MeV Top quark t +2/3 2 +1/2 +1/6 3 173 GeV Bottom quark b -1/3 2 -1/2 +1/6 3 ~4. 7 GeV Anti-top antiquark tc -2/3 1 0 -2/3 173 GeV Anti-bottom antiquark bc +1/3 1 0 +1/3 ~4. Model Sailing Ship Wooden7 GeV * - These are not ordinary Abelian charges which can be added together but labels of Group representations of Lie groups. ** - Mass is really a coupling between a left handed fermion and a right handed fermion. "