" Chomsky and Herman then argue that a "symbiotic relationship" arises between the media and parts of government which is sustained by economic necessity and reciprocity of interest. On the one hand, government and news-promoters strive to make it easier for news organizations to buy their services; according to the authors (p . 22), they provide them with facilities in which to gather give journalists advance copies of speeches and forthcoming reports schedule press conferences at hours well-geared to news deadlines write press releases in usable language carefully organize their press conferences and "photo opportunity" sessions On the other hand, the media becomes reluctant to run articles that will harm corporate interests that provide them with the resources that the media depends upon. The complexity of this supposed relationship also gives rise to a "moral division of labor", in which "officials have and give the facts," and "reporters merely get them". Journalists are then supposed to adopt an uncritical attitude that makes it possible for them to accept corporate values without experiencing cognitive dissonance. During the year 2005 in the USA, the Government Accountability Office (GAO) criticised the George W. Bush administration for the preparation and distribution of videos which falsely give the impression of being interviews made independently of the administration. Latin Model Woman The New York Times claimed that more than 20 federal agencies, including the State Department and the Defense Department, now create fake news clips. The Bush administration spent $254 million in its first four years on contracts with public relations firms, more than double the amount spent by the Clinton administration. "

" The theory then argues that maximizing profit means sacrificing news objectivity, and news sources that ultimately survive must be fundamentally biased, with regard to news in which they have a conflict of interest. Funding The authors also argue that the mainstream media depends heavily on advertising revenues to survive. A newspaper like the New York Times, for example, derives 75% of its revenues from advertisements. The authors suggest that this filter is best seen by adopting a traditional business framework. They argue that a newspaper, like any other company, has a product which it offers to its audience (or customer base). In this case, however, the product is composed of the affluent readers who buy the newspaper — who also comprise the educated decision-making sector of the population — while the audience includes the businesses that pay to advertise their goods. According to this "filter", the news itself is nothing more than "filler" to get privileged readers to see the advertisements which makes up the real content, and will thus take whatever form is most conducive to attracting educated decision-makers. Car Model Woman Stories that conflict with their "buying mood", it is argued, will tend to be marginalized or excluded, as will information that presents a picture of the world that collides with advertisers' interests. The theory argues that the people buying the newspaper are themselves the product which is sold to the businesses that buy advertising space; the newspaper itself has only a marginal role as the product. "