"511 MeV Electron neutrino νe 0 2 +1/2 -1/2 1 < 50 eV Positron ec 1 1 0 1 1 0. 511 MeV Electron antineutrino 0 1 0 0 1 < 50 eV Up quark u +2/3 2 +1/2 +1/6 3 ~5 MeV *** Down quark d -1/3 2 -1/2 +1/6 3 ~10 MeV *** Anti-up antiquark uc -2/3 1 0 -2/3 ~5 MeV *** Anti-down antiquark dc +1/3 1 0 +1/3 ~10 MeV *** Generation 2 Muon μ -1 2 -1/2 -1/2 1 105 . 6 MeV Muon neutrino νμ 0 2 +1/2 -1/2 1 < 0. 5 MeV Anti-Muon μc 1 1 0 1 1 105. 6 MeV Muon antineutrino 0 1 0 0 1 < 0. 5 MeV Charm quark c +2/3 2 +1/2 +1/6 3 ~1. 5 GeV Strange quark s -1/3 2 -1/2 +1/6 3 ~100 MeV Anti-charm antiquark cc -2/3 1 0 -2/3 ~1. Model Rocket Simulation5 GeV Anti-strange antiquark sc +1/3 1 0 +1/3 ~100 MeV Generation 3 Tau τ -1 2 -1/2 -1/2 1 1. 784 GeV Tau neutrino ντ 0 2 +1/2 -1/2 1 < 70 MeV Anti-Tau τc 1 1 0 1 1 1. "

" A newspaper like the New York Times, for example, derives 75% of its revenues from advertisements. The authors suggest that this filter is best seen by adopting a traditional business framework. They argue that a newspaper, like any other company, has a product which it offers to its audience (or customer base). In this case, however, the product is composed of the affluent readers who buy the newspaper — who also comprise the educated decision-making sector of the population — while the audience includes the businesses that pay to advertise their goods. According to this "filter", the news itself is nothing more than "filler" to get privileged readers to see the advertisements which makes up the real content, and will thus take whatever form is most conducive to attracting educated decision-makers. Stories that conflict with their "buying mood", it is argued, will tend to be marginalized or excluded, as will information that presents a picture of the world that collides with advertisers' interests. The theory argues that the people buying the newspaper are themselves the product which is sold to the businesses that buy advertising space; the newspaper itself has only a marginal role as the product. Model Rocket Free Catalog The president of the main French television station TF1 stated this clearly in an interview in 2004, published in the book Les dirigeants face au changement (Éditions du Huitième jour) (see ): ". . "