" The theory argues that the people buying the newspaper are themselves the product which is sold to the businesses that buy advertising space; the newspaper itself has only a marginal role as the product. The president of the main French television station TF1 stated this clearly in an interview in 2004, published in the book Les dirigeants face au changement (Éditions du Huitième jour) (see ): " . . . the job of TF1 is to help Coca-Cola, for example, to sell its product. [. . Cruise Missile Model Rocket. ] In order for an advertising message to be perceived, the brain of the television viewer must be available. "

" According to this "filter", the news itself is nothing more than "filler" to get privileged readers to see the advertisements which makes up the real content, and will thus take whatever form is most conducive to attracting educated decision-makers. Stories that conflict with their "buying mood", it is argued, will tend to be marginalized or excluded, as will information that presents a picture of the world that collides with advertisers' interests. The theory argues that the people buying the newspaper are themselves the product which is sold to the businesses that buy advertising space; the newspaper itself has only a marginal role as the product. The president of the main French television station TF1 stated this clearly in an interview in 2004, published in the book Les dirigeants face au changement (Éditions du Huitième jour) (see ): ". . . the job of TF1 is to help Coca-Cola, for example, to sell its product. Model Rocket Glider [. . "