" To understand how then models are used in more detail one needs to distinguish from each other the various reference modes in which the investigator puts the model with respect to the original. The reference modes that perhaps are most important in computing are: (1) descriptive, i . e. , the model describes the original. If the deviation from model to original cannot be tolerated then the model has to be changed. Analysis models are in a descriptive reference mode to their originals. (2) prescriptive, i. Virtual Model Makere. , the model prescribes the original. "

" Such conglomerates frequently extend beyond traditional media fields, and thus have extensive financial interests that may be endangered when certain information is widely publicized. Thus, according to this reasoning, news items that most endanger the corporate financial interests that own the media will face the most bias and censorship. The authors claim that the importance of ownership filter is the fact that corporations are subject to shareholder control in the context of a profit-oriented market economy. The theory then argues that maximizing profit means sacrificing news objectivity, and news sources that ultimately survive must be fundamentally biased, with regard to news in which they have a conflict of interest. Funding The authors also argue that the mainstream media depends heavily on advertising revenues to survive. A newspaper like the New York Times, for example, derives 75% of its revenues from advertisements. The authors suggest that this filter is best seen by adopting a traditional business framework. Home Mediterranean Model Tour Virtual They argue that a newspaper, like any other company, has a product which it offers to its audience (or customer base). In this case, however, the product is composed of the affluent readers who buy the newspaper — who also comprise the educated decision-making sector of the population — while the audience includes the businesses that pay to advertise their goods. "